Upon its return MATCHESFASHION created an immersive and interactive lounge at the fair. The week’s schedule included film screenings, floral and
photography installations, an interactive photo booth and a tea tasting ceremony with experts from the fashion, art, design, music and film worlds.
MATCHESFASHION also expanded it’s concept with a self contained store in store, curating a best of selection at MASS Beverly. The pop-up bridged the worlds of fashion and design, “Our platform represents the power of beauty as expressed through design, architecture, art and fashion, and its ability to impact life,” said Mary Ta, co-founder of MASS Beverly and MATCHESFASHION Brand Ambassador.